Virgin Galactic is a spaceflight company founded in 2004 by Sir Richard Branson. It aims to provide suborbital spaceflights for tourists and bring the wonder of space to more people.

When Virgin Galactic launched consumer spaceflights, email was the primary driver of inquiries and reservations. We worked closely with our partner agency and the Virgin Galactic team to define the strategy, and create emails that told the brand story and offered people a chance to be part of something truly special.

The journey from signing up for the waitlist to boarding a flight is a long one that doesn’t come cheap. Our biggest challenge was keeping people engaged and interested beyond that first email and feeding their desire to join Virgin Galactic in space.

To achieve this, we helped the Virgin Galactic team segment its subscribers and build a content strategy that allowed us to identify and tell the stories that would resonate with all of the brand’s different audiences. Through beautiful design and sharp storytelling, our work ensured that Virgin Galactic’s monumental efforts were translated to relatable emails.