Ceremony
Website - 2018
For more than 15 years, Annapolis-based Ceremony Coffee Roasters has been sourcing, roasting, and selling some of the country’s best coffee.
Though they had a loyal customer base in the Maryland-DC area, they were still relatively unknown elsewhere. It was time to change that.
One of our main goals with this redesign was to use imagery to help customers make better decisions about which coffees to choose.
Instead of the typical beans, bags, and farm photos, we highlighted the specific tasting notes that make each coffee special.
In our research, we identified two major customer groups, adopters and experts. It was important to create a compelling and accessible experience for this range of specialty coffee drinkers.
More than just beautiful imagery, product pages include the key details coffee experts need to know, along with helpful definitions for those looking to increase their knowledge.
Our Taste by Color feature is an interactive experience that offers a new way to explore and discover coffee by thinking about tasting colors instead of considering typical tasting notes.
Of course, the site had to work flawlessly across all devices and screen sizes.
Finally, ordering had to be simple and using the site had to be enjoyable.
